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Performance Marketing6 min readUpdated 2026-09-30

Performance marketing agency fee models in India

The main fee models for paid media management and how to choose.

Direct answer

Performance marketing agencies in India typically charge a flat monthly retainer, a percentage of ad spend, or a hybrid. GreenMindAI charges 10% of your ad budget: on a ₹1,00,000 ad budget, the fee is ₹10,000, and we run engaging ads on every social media page your brand uses.

The three common models

A flat retainer gives predictable cost regardless of spend. A percentage of ad spend scales with your budget and aligns agency effort with the size of the program. Hybrid models combine a base fee with a percentage.

Percentage models are easy to understand: the more you invest, the more work the agency manages.

What to check in any model

Ask whether creatives, landing pages and reporting are included, who owns the ad accounts, and how results are measured (qualified leads, CPA, ROAS).

Make sure ad spend goes directly to the platforms from an account you own.

How GreenMindAI prices it

Our fee is 10% of your ad budget, with engaging ad creatives across your social pages and a dedicated relationship manager for your brand.

FAQ

Frequently Asked Questions

Quick answers related to performance marketing and this guide.

How much do performance marketing agencies charge in India?+

It varies. Common models are retainers and a percentage of ad spend. GreenMindAI charges 10% of your ad budget.

Do I pay the ad platforms separately?+

Ad spend is paid to the platforms for your ad account. The agency fee is separate.

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