Digitizing Operations & Scaling Lead Acquisition for Haifa Defence Academy
GreenMindAI launched a high-converting website, integrated a custom CRM, and executed targeted digital marketing campaigns to scale cadet admissions.
The problem
Haifa Defence Academy relied on disjointed spreadsheets, paper forms, and offline marketing to manage candidate applications and student intake. This led to high lead leakage, delayed recruiter follow-ups, and limited visibility into marketing ROI.
What we built
We developed a modern, search-optimized website with online application portals. We integrated a custom CRM database that automates student application pipelines, sending auto-responders and assigning tasks to recruiters. Simultaneously, we launched targeted search engine and social media ad campaigns, combined with structured organic social media handling to build brand authority.
The result
The new portal generated a 210% increase in direct online admission inquiries. By automating lead intake in the CRM, recruiter response times dropped from 48 hours to less than 5 minutes. The digital marketing campaigns achieved a 3.5x return on ad spend (ROAS) within the first quarter.
“The website and automated CRM have transformed our admissions process. We now have a streamlined pipeline from clicking an ad to onboarding a cadet.”
Haifa Academy DirectorCommandant